Understanding Services: Definition, Classification & Selection

In the modern economy, services play a crucial role, contributing significantly to socio-economic development. But do you truly understand the concept of services? How to classify and choose the right service?

Definition of Services

Services are intangible activities, which cannot be stored, and are produced and consumed simultaneously. Unlike tangible goods, services often involve direct interaction between the provider and the consumer. The quality of a service depends heavily on the human factor, the skills, attitude, and dedication of the provider.

Classification of Services

Services can be classified in many different ways, based on criteria such as:

Classification by Nature:

• Personal Services: Including healthcare, education, consulting, beauty services, etc.
• Business Services: Including financial services, banking, transportation, tourism, marketing, etc.
• Public Services: Including services provided by the government and state agencies such as security, defense, public education, etc.

Classification by Customer Type:

• Consumer Services: Intended for individual use.
• Business Services: Intended for businesses and organizations.

Classification by Level of Contact:

• Direct Contact Services: Customers interact directly with the service provider (e.g., hairdressing services).
• Indirect Contact Services: Customers do not need to interact directly with the provider (e.g., delivery services).

Selecting the Right Service

Choosing the right service requires careful consideration based on several factors:

• Service Quality: Assessed based on professionalism, service attitude, work efficiency, etc.
• Price: Comparing prices between different providers.
• Provider Reputation: Checking reviews and feedback from previous customers.
• Response Time: The service completion time must meet customer needs.
• After-Sales Service: Warranty and customer care after using the service.

Conclusion: Understanding services, classifying and choosing appropriate services will help you optimize benefits and achieve desired results. Always be a smart consumer to choose high-quality services.